The group has been built over 27 years.
Recognition PR was founded in 1985 as a specialist high quality communications business working in the information technology industry. Since 2000 Recognition PR has expanded its offering to also service the B2B corporate sector. Adam and Liz acquired Recognition PR as part of a management buy-out.
We decided that acquiring businesses was the best way for us to add to our story, allowing us to provide more value for current and potential clients.
Our next acquisition, in 2005, was B2B marketing firm, Outsource. The Outsource business let us add to services provided to our PR clients while also developing its own client base. At the time the two businesses already shared some clients and had worked well together in the past.
In 2011 we continued to execute our long-term expansion plan with the acquisition of Write Away Communication + Events. Write Away is the same vintage as Recognition PR, its client base included some technology and consumer electronics companies, as well as homewares, building and construction and not-for-profit organisations.
Today we have a Group of three firms that service the marketing, sales support and communications needs of clients in a range of industries spanning business-to-business as well as consumer focused organisations.
We intend to continue to strengthen the Group’s position as the go-to independent organisation for businesses that need to enhance their public reputation, internal communications, increase their sales and improve their customer service.
We continue to seek compatible businesses to acquire, particularly in the public relations space.